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Fairy-Tale Wood for Kids at Riga Airport

Today, on 10 January, at the Departures Sector B of Riga Airport Terminal a children’s playground was opened designed as a fairy wood. At the opening event the pupils of form 10 of Janis Rozentāls Secondary Art School depicted the characters of Latvian fairy tales and cartoons on the playground facilities.

I. Līce, Member of the Board of SJSC Riga International Airport, said: „The idea of a children’s playground was suggested by JCDecaux, the leading outdoor advertising company in Latvia and globally, that since 1st April 2012 has taken charge of the advertising environment at Riga Airport noticeably transforming the look of the airport. We are satisfied with the creative potential of our business partner capable of generating the concept of a playground where the young passengers can not only while away the time until their flight, but also to learn something by reading books published in Latvia and to arouse their imagination by trying out the fairy wood attractions.”

Jeļena Brokāne, Director of JCDecaux said:” JCDecaux Latvija has created a vision of Riga Airport as a showcase of large, innovative, fascinating advertisements instead of numerous tiny advertising objects. This approach dictated the need of a lovely lounge for kids. Jointly with the designers of SIA Sagraffitto Lauma and Jānis Rubīni, the idea of a fairy-tale wood took shape. It was made real by the Latvian manufacturers: SIA Anna Barons built the main structure and details of the playground, the publishing SIA Apgāds Jumava supplied children’s books, SIA Varis Toys provided its locally manufactured wooden toys and constructors and the inflatable objects company SIA LGK Atrakcijas contributed the attractions.”

Information:

JCDecaux is the leading outdoor advertising operator worldwide and in Latvia. JCDecaux offers outdoor advertising objects and furniture for its clients: at the public transport stops, on static and dynamic stands, large-scale stands, objects on the walls of buildings, on columns and pylons, and at Riga International Airport. JCDecaux as an outdoor advertising operator is present in 55 countries and 3700 cities of the world.

 

Information prepared by:
Elīna Krastiņa
Head of Communications
SJSC Riga International Airport

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www.riga-airport.com